Advisory
Advisory for turning technology into product and business.
I work with founders and leadership teams when there is a promising technological capability, but it is not yet clear what to build, for whom, with what value proposition or through which business model.
Where I can help
- Decide which product or solution is worth building and what should be discarded.
- Turn knowledge, technology or intellectual property into a marketable offer.
- Define the customer, problem, value proposition, positioning and revenue model.
- Structure a new technology practice, unit or business line.
- Challenge build, buy, integrate, partner or go-to-market decisions.
- Give direction to an initiative that has technology but does not yet have a product or a business.
Ways to work together
- Strategic advisoryAn ongoing relationship with the founder, CEO or leadership team to prepare and challenge decisions. The work focuses on priorities, product, proposition, business model, partners and execution risk.
- Initiative leadershipI temporarily take strategic responsibility for a new technology initiative: definition, structure, priorities, coordination and launch. The aim is to leave behind a capability that can continue operating with a stable team.
- Design and launchA defined engagement to turn an opportunity or technological capability into a value proposition, an offer, a business model and a route to market.
How I work
Understand
Clarify the context, available capability, problem and real decision.
Choose
Reduce options, set priorities and define what deserves a bet.
Structure
Shape the product, offer, economic model, team and execution path.
Launch
Support the critical decisions until the initiative can be presented, tested or sold.
Bring the decision or initiative.
Summarise the context, opportunity and outcome you need. If there is a fit, we will define the right working format.
Schedule a meeting